I'm a VP Group CD based in New York.

I’ve pulled all-nighters at some of the biggest ad agencies in the game: McCann, Grey, Ogilvy, Wunderman, MRM, Digitas, Razorfish and many more.

I caught the advertising bug at Syracuse University where I received my overpriced Creative Advertising bachelor’s degree.

People have said I’m a cross between Jack Black, Orlando Bloom and someone’s nice dad. ¯\_(ツ)_/¯

Samsung had a copy problem: too many “pixels” and “quantum processors” and not enough punch. I was brought in to inject a dose of humanity and humor into the tech giant’s voice on samsung.com, one of the most heavily trafficked sites in the world.

Samsung's impressive sustainability efforts go unnoticed by many. To change that, we partnered with Twitter on World Environment Day, using their new shoppable livestream beta platform. We shared Samsung's eco-stats, offered eco-friendly purchases, sustainability tips from eco-experts, and even hosted an upcycled fashion competition.

Livestream Stats

3.5 M

LIVESTREAM VIEWS

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How do you revamp 190,000 rusted, long-forgotten mailboxes? With a little modern magic. At the helm of this creative initiative, I helped to turn outdated mailboxes into vibrant entertainment hubs using the USPS AR app, transforming them into igloos, gingerbread houses, and more, just in time for the holidays. Over 100k scans in three weeks, garnering positive press and a Webby Honorable Mention.

USPS challenged us to reignite excitement...for stamps. 😬 So we sparked a PR-worth stunt by launching the USPS Limited Edition Batman Stamp Collection...at ComicCon in NYC! We enlisted the famed sculptor of the Game of Thrones’ Iron Throne to craft the “Batbox." At our booth, thousands of fans flocked to grab exclusive stamps, snap pics with the Batbox, and snag a free poster print. The stunt was a triumph—the collection sold out in just 3 days.

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Win $1,000 daily for life, and you'd trade the grind for happiness. Our interactive media units let busy New Yorkers slip into the carefree shoes of a Cash 4 Life winner—studying constellations, diving into classic literature, or finally taking that piano lesson they never had the time for. User interaction was through the roof for this successful digital experience.

The New York Lotto's “You'd Make a Way Better Rich Person” campaign took aim at the terrible ways rich people spend their money.We launched an interactive microsite that let New Yorkers build the world's most outlandish burgers, piling on absurdly-expensive fantasy ingredients, while tastefully poking fun at the terrible financial decisions of rich people.

Holidays drag on with endless shopping and wrapping. So we helped New Yorkers break free with the instant holiday spirit of NY Lottery scratch-offs. We brought the excitement to life on Facebook Live, challenging someone to untangle lights for 5 hours straight. Fans joined for a quick laugh, stayed for interaction, and some found hidden scratch-offs in the chaos. Result? Over 1.2 million impressions, a 16-point positive sentiment jump, and 100+ winners statewide.

Citibank dove into the blossoming FinTech sector to revolutionize customer banking and uplift financial well-being. My task? Shape a unique voice and pen all content for Canvas, an experimental platform that invites real people to envision, design, and beta test the future of financial products, making innovation a shared journey.

Range Rover owners can never know too much about their vehicle. Like curious scientists, they’re always seeking to understand how their vehicle works, and what makes it a unique machine.We launched the Next Generation Range Rover with Apple and created an iAd experience called “Elements of a Modern Legend”, which let Range Rover enthusiasts explore five different “elements” that make up the new vehicle.

For the launch of the highly anticipated Range Rover Evoque, we hijacked the homepage of The New York Times and turned it into a share-worthy experience. Readers could explore the features of the groundbreaking vehicle—and more importantly, spread the word through social media—all without leaving their favorite news site. The Evoque hub garnering thousands of Tweets, shared and thumbs ups.

Teamed up with Twig Brooklyn for an exciting collaboration with the growing Land Rover/Pinterest community. We crafted a jaw-dropping "Land Rover-style terrarium" using rare natural ingredients that only Land Rover owners would dare to acquire. The Pinterest campaign soared, leading us to feature an award-winning illustrator, Lauren Tamaki, for a magazine print ad with a step-by-step guide. Land Rover owners embarked on globe-trotting adventures to collect samples from extreme locations like melted Arctic iceberg chips and Gobi Desert sand.

American Express UNSTAGED merges the exhilaration of live performances with the fun and interactivity of our favorite social platforms. In partnership with fashion icon, Diane von Furstenberg, and guitar goddess, St. Vincent, we helped Amex celebrate the 40th anniversary of DVF’s iconic wrap dress during NY Fashion Week by bringing together two legends like only Amex could. I wrote the script for a 1-hour pre-show starring supermodel, Coco Rocha.

My time at McCann led to thrilling TV shoots, but none matched the excitement of working on a theater spot for Verizon Wireless and Pirates of the Caribbean. With over a hundred cast and crew, my script was chosen by Jerry Bruckheimer himself. We gained access to the film's actors, sets, and more aboard the Black Pearl in the Bahamas. The result? A spot that resembled a blockbuster movie, played in theaters across the nation.

Once a prime choice for globetrotters and thrill-seekers, traditional safaris are losing appeal with the aging generation. To revive interest in Tanzanian adventure, we targeted a new wave of safari enthusiasts...Star Wars fans. An impactful 30-second spot debuted in packed NYC theaters on the opening day of the highly anticipated "The Force Awakens," supplemented by strategic instagram promotion. The result: a surge in safari bookings and increased website traffic.

(917) 517 7322

davidkrulik@gmail.com